Zingy Gifts – VRU Digital

➺ ABOUT THE COMPANY

➺ SCOPE OF WORK

➺ Social Media Management

➺ Logo Creation

➺ Website Optimization for Launch

➺ SEO for Driving Initial Traffic

➺ Paid Media Advertising - Google & Meta Ads for Driving Website Sales

➺ OUTCOME PROVIDED BY VRU DIGITAL

Zingy Gifts is a personalized gifting platform that offers a range of unique, custom gifts designed to create memorable experiences. Their selection includes customized gift boxes, themed hampers, and options for corporate gifting. With a focus on quality and thoughtful presentation, they cater to various occasions, from birthdays and anniversaries to festive celebrations, making it easy for customers to find meaningful, personalized gifts.

1. Social Media Management

I. Social Media Handle Creation and Setup:

Platform Setup: Establish profiles on relevant platforms – Instagram, Facebook, YouTube, and LinkedIn.
Hygiene Content: Create profile descriptions, cover images, and profile pictures that reflect brand identity.
Contact & Link Setup: Add accurate contact information, website links, and call-to-action buttons to guide user interactions.

I. Content Creation:

Creatives and Graphics: Design high-quality, branded static images and carousel posts to highlight products, services, and brand personality.
Reels and Short Videos: Produce engaging reels showcasing products, behind-the-scenes, and brand stories to maximize reach.
Content Calendar: Develop a monthly calendar covering themes, product highlights, events, and industry trends for consistency.

III. Optimization:

Content Optimization: Track engagement metrics and refine content based on performance insights for better reach and impact.

2. Logo Creation

I. Discovery & Research: Understand brand values, target audience, and industry positioning.
Analyze competitor logos for differentiation and uniqueness.

II. Concept Development:

Brainstorm and sketch initial logo concepts.
Explore various styles (e.g., minimalist, vintage, modern) aligned with brand identity.

III. Design & Refinement:

Create multiple digital logo variations in color, typography, and iconography.
Incorporate feedback from the client to refine and finalize the chosen design.

IV. Finalization & Delivery:

Provide the final logo in multiple formats (JPEG, PNG, SVG, PDF) for diverse use cases.
Deliver branding guidelines covering logo usage, color codes, and typography for consistency.

3. Website Optimization for Launch

I. Hygiene Checks:

Verify all links, metadata, and SEO tags.
Check for mobile responsiveness and cross-browser compatibility.

II. Website Performance Checks:

Test and optimize page loading speed.
Minimize code and leverage caching for faster performance.
Evaluate server response times.

III. Banner, Images, and CTA Optimization:

Optimize images and banners for quality and faster loading.
A/B test call-to-action (CTA) placements and wording for engagement.
Confirm proper alignment with brand design and messaging.

IV. Final Launch Checklist:

Ensure smooth functionality of contact forms and any interactive elements.
Run final usability testing to identify potential user experience improvements.

4. SEO for Driving Initial Traffic

I. Keyword Research and Strategy:

Conduct thorough research to identify high-traffic, relevant keywords and phrases.
Focus on both short- and long-tail keywords tailored to the target audience.
Develop a keyword roadmap that aligns with business goals and competitive analysis.

II. On-Page SEO Optimization:

Optimize meta titles, descriptions, headings, and alt tags using selected keywords.
Ensure proper keyword density and natural integration within existing pages.

III. Blog Content Development:

Create a content calendar with blog topics aimed at attracting and engaging the target audience.
Write SEO-optimized blog posts that align with identified keywords and address popular search queries.
Incorporate internal and external links to enhance blog authority.

IV. Technical SEO and Site Structure:

Ensure proper URL structure, XML sitemap submission, and mobile-friendly design.
Optimize site speed, fix crawl errors, and enhance overall site architecture for SEO.

5. Paid Media Advertising – Google & Meta Ads for Driving Website Sales

I. Campaign Strategy Development:

Define goals, target audience, and budget allocation for Google and Meta ads.
Develop a multi-channel strategy with Google (Search, Display) and Meta (Facebook, Instagram) campaigns to drive website sales.

II. Ad Creation and Optimization:

Design compelling ad creatives, including visuals, copy, and CTAs tailored for each platform.
Set up ad variations for A/B testing, focusing on performance metrics like CTR, conversion rate, and ROAS.

III. Targeting and Audience Segmentation:

Implement precise audience segmentation based on demographics, behavior, and interests.
Use retargeting strategies to re-engage previous site visitors and drive conversions.

IV. Tracking, Monitoring, and Reporting:

Integrate conversion tracking and pixel setup to capture sales data.
Monitor performance, optimize based on data insights, and provide regular reports on key metrics, including ROI, cost per conversion, and ad reach.

OUTCOME PROVIDED BY VRU DIGITAL

Enhanced User Experience: Optimized the website for faster load times, clear navigation, and engaging CTAs, resulting in improved user engagement and reduced bounce rates.

Increased Conversions and Sales: The combined Google and Meta ad strategies brought a high volume of qualified traffic, with a ROAS of 3.3x on Facebook and 2.8x on Google Ads.

Increased Organic Traffic: SEO-driven blog content attracted initial traffic, helping rank on search engines and driving valuable engagement.