1. Paid Media Advertising – Google Ads & Meta Ads

I. Campaign Strategy & Planning:

• Define objectives, target audiences, budget, and platform-specific goals.
• Develop a cohesive Google and Meta ad strategy to drive maximum website sales.

II. Ad Creation & Testing:

• Create engaging ad copy, visuals, and CTAs tailored for Google and Meta platforms.
• Set up A/B testing to optimize ad performance, focusing on key metrics like CTR and conversion rate.

III. Audience Targeting & Segmentation:

• Implement audience segmentation by demographics, interests, and behaviors.
• Deploy retargeting strategies to capture warm leads and drive repeat traffic.

IV. Conversion Tracking & Analytics:

• Integrate tracking pixels and tags for data collection on sales and conversions.
• Analyze ad performance and ROAS, with weekly adjustments to optimize cost per conversion.

V. Performance Reporting & Optimization:

• Provide regular performance reports detailing ROAS, traffic, and conversion metrics.
• Continuously refine ad targeting, bids, and creative based on insights to maximize returns.

OUTCOME PROVIDED BY VRU DIGITAL

High Sales Growth: Leveraging optimized ads, precise audience targeting, and A/B-tested creatives led to a significant boost in website sales.

Improved Efficiency: Conversion tracking and data-driven adjustments maximized ad spend efficiency.

Impressive ROAS Increase: The campaign’s ROAS improved from 2x to an impressive 5.4x, reflecting heightened ad performance, more effective audience engagement, and consistent growth.